Some classics are too tempting to leave alone.

SORRY, EDVARD. WE TOUCHED IT.

SORRY, EDVARD. WE TOUCHED IT.

You know the painting. You don’t know what we’ve done with it. In our imagined studio, The Scream gets a pop-art interruption. Familiar at first glance. Delightfully unexpected at the second.

Price€1,190Doors open 5 Oct · 16:00 CEST

The story

LOOKING IS ONLY HALF THE PLEASURE.
The other half is wearing it.

LOOKING IS ONLY HALF THE PLEASURE.

In our imagined studio, art history gets an unexpected visitor. A little pop. A different attitude. And a detail that refuses to stay in its own century. Sorry, Edvard. We couldn’t leave it alone. A familiar masterpiece. A rather different way to enjoy it. Our next limited-edition watch brings together the world of The Scream and an unexpected pop-art twist. The full picture arrives on 5 October.

QUIET ROOM. LOUD COMPANY.
Not every glance is about the time.

QUIET ROOM. LOUD COMPANY.

That extra glance at your wrist. The colour that catches you off guard. The little smile you keep to yourself. A small pleasure, worn for no one but you. The room got quieter. The art didn’t.

THE FINISHING TOUCH ISN’T ON THE CANVAS.
The inspiration is timeless. The edition is limited.

THE FINISHING TOUCH ISN’T ON THE CANVAS.

Some will save the image. Some will wear the story. On 5 October, you’ll see what we’ve been keeping out of frame. Until then, leave a little room in your collection.

IFL Watches · All but Vanilla